Next Generation Print & Cut | Replacing VG3
What is the VG4? (Quick Positioning) |
| • Next-generation evolution of the VG3 platform • Professional print & cut eco-solvent system • Built for higher-value output, not just speed • Designed to help customers make more money per job Ask: “What are you printing today that you wish looked better or sold for more?” Simple Pitch: “VG4 gives you better color, more consistency, and smarter automation — so you can produce higher-value work with less effort.” |
What’s New vs VG3 (Talk Track) |
| This is NOT just an update — it’s a refinement of what matters most Improved Color & Output Quality • Expanded color performance (incl. TR3 Red benefits) • Better vibrancy, gradients, and fine detail Why it matters: Customers can charge more for premium work (wraps, branding, retail graphics) More Consistent Production • Improved print stability and repeatability • Less rework, fewer surprises Why it matters: Less wasted media/ink = higher profitability Smarter Workflow Integration • Enhanced print & cut automation • Improved take-up / unattended operation Why it matters: Run longer jobs with less operator involvement Balanced Real-World Speed • Competitive throughput without sacrificing quality Why it matters: No trade-off between speed and sellable output |
Who is this for? (Target Customer) |
| New, Existing VG/SG users, or customers with competitive machines ready to upgrade Shops doing: •Vehicle wraps •Stickers / decals •Retail signage •Branded graphics Customers who care about: •Color accuracy •Consistency •Ease of use |
Key Value Message (Use This!) |
| Instead of talking specs, say: “VG4 helps you produce more sellable prints, more consistently, with less effort — which directly improves your margins.” |
Competitive Positioning |
| Against low-cost competitors (Mimaki, etc.): • Better color quality & brand output • More refined workflow • Higher sellable output value “You’re not just printing — you’re producing work customers will pay more for.” Against high-end systems (Epson/HP): • Comparable output quality • Easier workflow (integrated print & cut) • Lower total cost of ownership – Remember to walk customers to the Profit Center |
FAQ |
| Q: Is this just a VG3 update? “No — it’s a next-generation focused on output quality, consistency, and real production efficiency.” Q: What’s the biggest improvement? “Color performance and consistency — you’ll see it immediately in sellable output.” Q: Is it faster? “It’s optimized for real-world production — meaning you get speed and quality, not one or the other.” Q: Why upgrade from VG3? “Better color = higher-value jobs. Better consistency = less waste. It directly improves profitability.” Q: Who should buy this? “Any shop that wants to move from ‘printing’ to producing higher-margin work consistently.” • Emphasize sellable output, not speed numbers |